Instagram do’s and don’ts for business professionals.

Let’s be real—Instagram is the go-to platform for beauty professionals. Whether you’re a makeup artist, hairstylist, or skincare guru, Instagram is where you showcase your talent, connect with clients, and build your brand. But how do you make sure you’re using it effectively?

Let’s dive into the do’s and don’ts of Instagram to make sure you’re getting the most out of your online presence.

Do’s:

1. Do Be Authentic
   People love to see the real you. Share your personality, your passion, and your process. Whether it’s behind-the-scenes footage or a sneak peek at your latest project, being authentic helps build trust and rapport with your followers. Remember, they’re following you for a reason.

2. Do Showcase Your Work
   Instagram is your visual portfolio. Post high-quality photos and videos of your work, but don’t stop there—use carousel posts to show before-and-after shots, or Reels to demonstrate your technique. The more you showcase, the more potential clients can see your range and skill.

3. Do Engage with Your Audience
   Interaction is key! Respond to comments, answer questions, and thank people for their compliments. Engagement shows that you’re approachable and care about your followers. Plus, the more you engage, the more your content gets seen.

4. Do Use Hashtags Wisely
   Hashtags are a powerful tool to increase your visibility. Use a mix of popular and niche hashtags that relate to your work. #BeautyProfessional, #MakeupArtist, and #SkincareRoutine are great examples, but don’t be afraid to get specific to reach your target audience.

5. Do Network with Industry Leaders
   Follow and engage with industry leaders. Comment on their posts, share their content, and tag them when relevant. It’s a great way to get noticed and build relationships with those who can open doors for you. Just remember to keep it genuine!

Don’ts:

1. Don’t Be Overly Promotional
   Yes, you’re here to promote your services, but Instagram is a social platform, not a billboard. Balance your promotional content with educational, inspirational, or personal posts. People don’t just want to see ads—they want to connect with you.

2. Don’t Ignore Your DMs
   Your Direct Messages (DMs) are where real connections happen. Whether it’s a potential client inquiry or a collaboration offer, make sure you’re checking and responding to your DMs regularly. Ignoring them could mean missing out on great opportunities.

3. Don’t Copy Others
   Inspiration is one thing, but copying is another. Stay true to your unique style and brand. Your followers are here for your content, so make sure you’re offering something original. Plus, the beauty community is tight-knit—copycats get noticed, and not in a good way.

4. Don’t Overlook Beauty-Specific Forums
   While Instagram is crucial, don’t forget about beauty-specific forums and platforms like The Edit Network. These spaces offer a more focused way to connect with other professionals, share advice, and stay updated on industry trends. They’re also a fantastic way to build your reputation within the community.

5. Don’t Be Inconsistent
   Consistency is key. Posting sporadically or disappearing for weeks at a time can make followers lose interest. Create a content calendar to keep yourself on track, ensuring you’re always in your audience’s feed.

Join the community

Unlock new opportunities, connect with fellow professionals, and take your beauty career to the next level. Start making those meaningful connections now, and watch your Instagram—and your career—thrive! 🌟

https://www.instagram.com/the.edit.network/